Thailand’s Tourism Authority (TAT) laid out its strategy to attract 10 million foreign tourists by 2022 at the 22nd World Travel and Tourism Council (WTTC) Global Summit in Riyadh, Saudi Arabia.
The Tourist Authority of Thailand (TAT) governor Yuthasak Supasorn was a panelist at a recent event titled “The Recovery of Travel in Asia and the Pacific,” where he discussed TAT’s plans to restore tourism earnings to pre-pandemic levels and its tactics for doing so.
After the COVID-19 lockdowns and restrictions, which caused a surge in demand for travel, Yuthasak said that Thailand’s tourist industry has become more sustainable, inclusive, and ecologically benign. He continued by saying that the influx of overseas tourists had caused Thailand to reopen its doors completely.
One of the most successful tourism promotions, according to Yuthasak, is “Visit Thailand Year 2022-2023: Amazing Modern Chapters,” which encourages tourists to explore the country’s many attractions, both old and new.
The Tourism Authority of Thailand (TAT) has said that the country’s attempts to foster a more ethical and environmentally friendly tourism industry are in line with the BCG economy model being implemented by the government.
The organization vowed to keep working toward its goals of fostering more cross-sector cooperation, welcoming new ideas for creating and disseminating environmentally friendly tourist products, and creating a thriving tourism economy.