As Thailand’s tourism sector continues to improve, the government has voiced confidence and asked firms to avoid exploiting visitors to preserve the country’s image.
Prime Minister Gen. Prayut Chan-o-cha, according to Deputy Government Spokesperson Traisuree Taisaranakul, was overjoyed to hear that the authorities of Koh Samui will be welcoming roughly 2,500 European tourists from the Mein Schiff 5 cruise ship for a day trip.
The cruise ship is the second European one to dock at Koh Samui in the three years since the worldwide outbreak.
Authorities in Surat Thani have projected that 32 cruise ships would call on the island in 2024, up from the 31 anticipated for 2020. Officials also anticipate an increase in the number of tourists from other countries.
General Prayut has demanded that everyone involved in the tourism industry, including tour guides and taxi drivers, adhere to tight standards to protect visitors from being taken advantage of. Further, he has ordered harsh punishments for anyone responsible for such actions, as he understands the importance of preserving Thailand’s image in the travel and tourist sector.