During the New Year’s holiday period, 3.14 million domestic trips are estimated to be taken in Thailand, producing around 11.2 billion baht for the tourism industry.
According to TAT Governor Yuthasak Supasorn, there would be an increase in domestic tourism over the New Year holidays, notably in the north, where 560,380 trips are expected.
With an expected occupancy rate of 78%, the North is expected to bring in about 2.05 billion baht, followed by the Northeast (with an expected occupancy rate of 75%) and the East (with an expected occupancy rate of 72%) with earnings of 1.26 billion baht and 3.88 billion baht, respectively. At the same time, the center region will be at 68% occupancy, with the southern region at 70%.
TAT and its corporate partners will celebrate the New Year with parties in 12 provinces dubbed Amazing Thailand Countdown 2023. It is predicted that a total of 899,000 people would attend the various countdown celebrations, generating income of 4.21 billion baht (with Bangkok bringing in the most at 1.52 billion baht).
The TAT Governor said that despite these positive outcomes, domestic tourism still confronts problems including slow spending owing to consumer debt, increased costs of goods and services, and unpredictable energy prices. This would result in a 10% rise in vacation prices for domestic travelers, prompting them to reduce their vacation durations or cancel their visits altogether.