Hua Hin Celebrates “Pa La-U Durian” at 10th Fruit Fair with Royal Gift and GI Recognition


On June 6, 2023, Mr. Phon Krit Phuangwalaisin, the Hua Hin District Chief in Prachuap Khiri Khan province, unveiled the fascinating story behind the highly esteemed “Pa La-U durian.” This particular variety of Mon Thong durian was graciously bestowed upon the border patrol police by His Majesty the King and Somdet Phra Srinagarindra Boromarajonani (Somdej Ya) during the auspicious opening ceremony of Anan School at Ban Pa La U, Huay Sua Yai Subdistrict, on May 19, 1966. Over time, it became a beloved fruit that thrived in the region’s exceptional high ground climate and fertile soil. The durians are cultivated using organic farming techniques, resulting in exquisite fruits with a sweet taste, lusciously thick flesh, velvety texture, light yellow color, and a delicate fragrance.

The distinctiveness and exceptional quality of “Pa La-U Durian” have earned it the prestigious GI (Geographical Indication) mark from the Department of Intellectual Property on July 3, 2014. This mark signifies the specific planting area and highlights its significance as a prominent agricultural product within the community.

Farmers who grow durians in the designated area are proud co-owners who diligently uphold the standards, reputation, and local identity associated with the GI mark.

The season for “Pa La-U Durian” runs from June to August, and the delectable fruits are already available for purchase. To facilitate direct distribution to consumers and bolster agro-tourism in the region, Hua Hin District and the Huai Sua Yai Sub-district Administrative Organization are organizing the 10th Pala-U Fruit and Goods Fair from June 19-25. The event, held at the side field of the Huai Satyai Subdistrict Administrative Organization, will showcase not only “Pa La-U Durian” but also other local specialties such as rambutan and mangosteen.

Visitors to the fair will have the pleasure of savoring both the Mon Thong and Gibbon varieties of “Pa La-U Durian.” Carefully handpicked grade A durians from the orchard will be available for tasting at the OTOP Exhibition Center in Huai Sut Yai Subdistrict. These delectable fruits are priced at 250 baht per kilogram. The fair will also feature an array of housewife products, OTOP products, agricultural fair items, fruit trees, flowers, ornamental plants, agricultural tools, and furniture. This remarkable event, chaired by the Minister of Agriculture and Cooperatives, will commence on June 19, 2023, inviting visitors to savor the exquisite “Pa La-U Durian,” immerse themselves in the local hill tribe villages’ way of life, and marvel at the awe-inspiring beauty of the “Pala-U Waterfall,” which captivates visitors all year round.


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