Chiang Mai Prepares for Inaugural Halal Food Festival to Attract Middle Eastern Tourists


Chiang Mai, the cultural and historical gem of northern Thailand, is gearing up to host its inaugural halal food festival next month. With the goal of attracting Muslim tourists from the Middle East, the festival, aptly named “Unseen Chiang Mai,” promises to be a tantalizing culinary experience showcasing halal delicacies from all corners of the country.

The timing of the halal food festival is no coincidence. It serves as a prelude to Chiang Mai’s internationally renowned food festival, scheduled to take place in July and August. These months have been strategically selected to align with the influx of Middle Eastern tourists who flock to Chiang Mai during this period. By capitalizing on the presence of these high-spending visitors, known for their extended stays in Thailand, the city aims to enhance its appeal as a prime destination for Muslim travelers.

Governor Nirat Pongsitthavorn of Chiang Mai exudes confidence that the halal food festival will establish itself as a recurring annual event on the province’s bustling tourism calendar. The governor envisions a future where Chiang Mai becomes synonymous with delectable halal cuisine, attracting both local and international tourists seeking a taste of the region’s culinary offerings.

Supamitr Kijjapipat, the President of the Chiang Mai Tourism Business Association, shares Governor Pongsitthavorn’s optimism. Anticipating a significant boost to the local economy, Kijjapipat expects the festival to generate excitement among Thai and foreign visitors alike. With more than 20 halal-certified restaurants participating, the festival will undoubtedly serve as a catalyst for economic growth, while also celebrating the rich cultural tapestry of Chiang Mai.

Beyond the culinary extravaganza, Chiang Mai has embarked on an ambitious campaign to promote various captivating destinations throughout the province. From July to September, under the overarching theme of “Unseen Chiang Mai,” the region’s hidden gems such as Chiang Dao, Mae On, Wiang Haeng, Mae Cham, and Mae Kwang will be highlighted. Governor Pongsitthavorn emphasizes that these promotional efforts will showcase the province’s lush natural landscapes during the wet season, as well as its diverse local culture, traditions, and vibrant ethnic communities.

As Chiang Mai prepares to welcome the inaugural halal food festival, the province aims to position itself as a must-visit destination for Muslim tourists from the Middle East. With its unique blend of culinary delights, stunning landscapes, and captivating cultural experiences, Chiang Mai is poised to captivate the hearts and taste buds of travelers seeking an unforgettable halal-friendly adventure.

Deedee Boon
Author: Deedee Boon


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