On June 16, 2023, an exciting event took place at the G floor of Blue Port Hua Hin shopping center in Prachuap Khiri Khan Province. Mr. Polkrit Phuangvalaisin, the Hua Hin District Chief, presided over the opening ceremony of the market called “Imjai Organic @ Blue Port Hua Hin.” The ceremony was attended by Mr. Chatchai Sisanok, the Prachuap Province Agricultural Officer, Mrs. Supinya Buathong, the Hua Hin District Agricultural Officer, Mr. Pittaya Khuanama, the Hua Hin District Livestock Officer, Mrs. Veeraporn Sriputtitan from Phatthanakan District Hua Hin, and Mr. Chokchai Wongjakphat, the Managing Director of Blue Port Hua Hin, along with esteemed guests.
The market showcased a wide variety of organic products and non-toxic fruits and vegetables, drawing a large crowd of visitors. Mr. Phon Krit, the Hua Hin District Chief, highlighted the significance of Hua Hin as a renowned tourist destination known for its natural beauty, sea, and mountains. The region is also recognized for its distinctive agricultural products, including fresh pineapples and Pala-U Durian. In collaboration with the Hua Hin District Agriculture Office, Bluport Hua Hin Shopping Center, and Imjai Organic Market Group, the event aimed to create a vibrant agricultural market, known as the “Farmer Market,” as part of the Sustainable Integrated project under the Sapa Tuk Tuk Bamrung Suk district initiative.
Blue Port Hua Hin Shopping Center played a vital role in supporting the market by organizing it every month for three days, providing farmers from Hua Hin District and nearby areas with expanded marketing channels for their agricultural products. This initiative aimed to increase farmers’ income, improve their quality of life, address issues related to declining agricultural productivity, and establish a new market avenue for organic products, offering consumers fair-priced, safe, healthy, and environmentally friendly options. Additionally, the market aimed to promote the exceptional quality of agricultural products in the region to both Thai and foreign tourists.
The market featured 15 certified seasonal organic fruit and vegetable booths adhering to the standards set by Organic Thailand and Good Agricultural Practices (GAP). Visitors had the opportunity to explore and purchase famous agricultural products, such as Siam gold pineapples, Prachuap’s first organic coffee, cocoa-based products, fishery and fishery processing food, as well as OTOP (One Tambon One Product) items from various community enterprises. The market will remain open from June 16th to June 18th, 2023, operating from 11:00 AM to 8:00 PM at the Activity Hall on the G floor of Blue Port Hua Hin Shopping Center. For updates, interested individuals can visit the Imjai Market, Hua Hin page for more information.