In a recent proclamation by the Ministry of Interior, as published in the Royal Gazette, select countries have been granted special provisions for short-term tourism in Thailand, allowing a stay of up to 30 days without the need for a visa inspection. Notably, this includes nationals of the People’s Republic of China and the Republic of Kazakhstan.
On September 20, 2023, Ms. Anoma Wongyai, Director of the TAT Pattaya Office, expressed enthusiasm for the increasing influx of tourists from China and Kazakhstan to Thailand, particularly in the bustling city of Pattaya. Chinese tourists have historically constituted a significant portion of the country’s visitors, and Pattaya specifically has been a favored destination for them, with their numbers reaching approximately 2 million before the onset of the Covid-19 pandemic.
Presently, Chinese tourists visiting Pattaya tend to be Free Independent Travelers (FIT) or small groups, as larger groups still encounter challenges in obtaining visas. The recent easing of visa restrictions by the Thai government is expected to attract more Chinese and Kazakhstani tourists, facilitating quicker and smoother travel decisions. This shift is likely to result in an upswing in tourist numbers, with many Chinese tourists extending their travels from Bangkok to Pattaya.
Moreover, the current season has witnessed a notable increase in tourists from Kazakhstan seeking reprieve from cold climates in their homeland. With no visa requirements, the appeal of visiting Thailand has grown significantly. During this period, the influx of Kazakhstani tourists is anticipated to surpass the figures from preceding years pre-Covid. Anticipating potential future growth, the TAT envisions a surge in tourists if additional flight routes to Bangkok or U-Tapao Airport are established.
Nevertheless, it’s worth noting that Pattaya also attracts tourists beyond leisure travelers, such as those attending conferences, seminars, or corporate trips. The first phase of visa exemptions serves as a testing ground to measure the impact on tourist numbers and economic contribution, setting the stage for subsequent phases to further facilitate tourism.
According to Miss Patsanas Asavachaisophon, Deputy Managing Director of Grand Jomtien Palace Hotel Pattaya, the Thai government’s visa policies aimed at Chinese and Kazakhstani tourists might not profoundly impact Pattaya as it once did. In recent times, Pattaya has slipped from its former position as a top choice for Chinese tourists. Nevertheless, the city remains attractive to Kazakhstani tourists, signaling a potential market to be tapped into. Challenges such as the rising value of the ruble affecting travel expenses for Russian tourists also need consideration.
The high tourist season for Pattaya usually brings a surge in reservations; however, this year, the numbers have not met the usual targets. The majority of bookings are from domestic or Russian tourists. The overall scenario for foreign tourists remains uncertain, and their preferences seem to lean towards FIT groups or private arrangements in upscale accommodations. Concerns persist for hotels rated 4 stars or below, as they have not seen a significant uptick in responses.
Miss Patcharasan highlighted a critical disparity faced by Pattaya when compared to other tourist cities like Phuket, Bangkok, or Chiang Mai. Unlike these areas, Pattaya lacks a direct flight-friendly airport within its vicinity, often relying on Suvarnabhumi Airport to welcome tourists. The unavailability of efficient local transportation services like Bolt or Grab adds to the travel challenges in the region, necessitating prompt resolution.
The changing behavior of tourists in terms of accommodation preferences is notable. Foreign visitors, particularly Chinese nationals, have exhibited a heightened interest in purchasing real estate in Pattaya, whether it be condominiums, housing estates, or pool villas. This trend significantly impacts hotel operators and revenue distribution. Addressing these evolving dynamics and associated challenges becomes imperative to ensure equitable benefits and sustainable growth.
