Prachuap Khiri Khan Gears Up for “LONG-LAY Happiness on the Sand” Concert


In a bid to invigorate tourism and boost the local economy of Sam Roi Yot Subdistrict, Prachuap Khiri Khan Province, preparations are underway for a vibrant concert titled “LONG-LAY Happiness on the Sand,” set to take place at Long Lay Rak. The event is scheduled for the romantic month of February, specifically on Saturday, the 10th of February in the year 2024. The picturesque Long Lay Market at Sam Roi Yot Beach will host this exciting event, promising an enthralling experience for both locals and visiting tourists.

The announcement was made during a press conference held on September 30, 2023, at the Long Lay Market, Sam Roi Yot District. Present at the conference were Mr. Sumet Charoensuk, President of the Sam Roi Yot Subdistrict Tourism CSR Club, Police Lieutenant Thiti Netsawang, President of the Sam Roi Yot Subdistrict Administrative Organization, Dr. Damri Kampanwong, Chairman of Long Lay Market, Mr. Sitthisak Noiphonphet, village headman of Sam Roi Yot Subdistrict, and Mr. Monchai Nusai, Sam Roi Yot District Chief.

Mr. Charoensuk, Chairman of the CSR Club for Tourism in Sam Roi Yot Subdistrict, highlighted the unique appeal of Sam Roi Yot Beach, emphasizing its pristine white sand and inviting ambiance. He expressed his eagerness for tourists to immerse themselves in the beauty of the beach, enjoy the melodious tunes, and savor delicious cuisine during the “LONG-LAY Happiness on the Sand” concert. This inaugural event aims to showcase the splendor of Sam Roi Yot Beach and further establish it as a prominent tourist destination.

Police Lieutenant Netsawang, President of Sam Roi Yot Subdistrict Administrative Organization, underscored the allure of the Sam Roi Yot Subdistrict, portraying it as a coastal gem. The captivating sea views, gentle sea breeze, and soft, fine sands make it an ideal location for attracting tourists. He detailed the strategic approach of utilizing these natural attractions to drive tourism through events like the Long Lay Market, held every Saturday, and the upcoming “LONG-LAY Happiness on the Sand” concert in February 2024. These events aim to bolster tourism, thus uplifting the local economy and generating increased income within the Sam Roi Yot community.

Dr. Kamphanwong, Chairman of Long Lay Market, emphasized the burgeoning success of the market within its short existence of just over a year. He elaborated on the positive impact the market has had on the community, with a significant number of tourists frequenting the area. Driven by community vendors, the market has been instrumental in circulating income within the community, reaching substantial figures weekly and peaking during festivals. This financial injection plays a pivotal role in enhancing the quality of life for the residents.

Mr. Noiphonphet, village headman of Sam Roi Yot Subdistrict, assured the safety of the area, underscoring the vigilance and dedication of local leaders and law enforcement in ensuring a secure environment for tourists. He instilled confidence in potential travelers, affirming that Sam Roi Yot is a safe and welcoming destination.

Echoing these sentiments, Mr. Nusai, Sam Roi Yot District Chief, reiterated the community’s aspiration for the “LONG-LAY Happiness on the Sand” concert to drive tourism and offer visitors an enchanting experience at the beach. He anticipated that this event would not only invigorate the local economy but also enhance the livelihoods of the residents through increased income. Mr. Nusai extended a warm invitation to tourists, urging them to explore the beauty of Sam Roi Yot and partake in the upcoming festivities.

For enthusiasts eager to partake in the “LONG-LAY Happiness on the Sand” concert during the Long Lay Love episode, renowned artist “Singto Namchok” and others are set to grace the event. Interested individuals can stay updated by following the official pages of “CSR Club for Tourism, Sam Roi Yot Subdistrict” and “Livable Community, Sam Roi Yot Subdistrict.” Mark your calendars for a day of blissful harmony at the mesmerizing Sam Roi Yot Beach.

Editorial Staff
Author: Editorial Staff

Provider of news and content to Heaven is Hua Hin

Editorial Staff
Editorial Staff
Provider of news and content to Heaven is Hua Hin


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