Thailand Introduces New Consumer Protection Rules for Online Shopping


The Prime Minister’s Office Minister Jiraporn Sinthuprai has announced a new set of regulations called “Dee-Delivery,” aimed at enhancing consumer protection for online shoppers in Thailand.

Set to take effect after their publication in the Royal Gazette this July, these measures are designed to enforce stricter oversight of online transactions, combat fraud, and increase transparency. Jiraporn highlighted that the regulations will require delivery companies to disclose detailed information about their employees and sellers, enable consumers to inspect products before payment, and allow for refunds within five days.

These regulations come in response to various issues reported to the Office of the Consumer Protection Board (OCPB). Complaints have included unsolicited parcels requiring payment on delivery and difficulties securing refunds for returned goods. To address these problems, the new regulations will mandate that delivery companies hold payments for five days, giving consumers sufficient time to assess their purchases and initiate returns if needed.

Additionally, delivery services will be required to provide complete details about the sender and business, the recipient’s full name, and a tracking number for each parcel. This will allow consumers to verify deliveries and reject unsatisfactory goods before completing the payment.

Minister Jiraporn emphasized that the “Dee-Delivery” service aims to make Thailand’s online marketplaces safer and more accountable, ensuring a fair and secure shopping environment for all consumers.

Officials and stakeholders have expressed support for these measures, acknowledging their potential to significantly improve consumer trust and satisfaction in Thailand’s rapidly growing e-commerce sector.


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