Thailand launched its latest tourism campaign, WOW! Amazing Thailand Passport Privileges, welcoming international travelers with exclusive discounts, unique souvenirs, and special experiences. The campaign, led by the Tourism Authority of Thailand (TAT), runs from November 1 to December 10, 2024, at Bangkok’s Suvarnabhumi and Don Mueang airports, as well as Phuket International Airport.
The initiative aims to enhance the travel experience by offering unique cultural souvenirs and special promotions that showcase Thailand’s heritage and craftsmanship. Participating tourists receive souvenirs categorized into “Must Do” experiences, such as “Must Taste” for Thai cuisine, “Must Try” for Muay Thai, “Must Buy” for local textiles and crafts, “Must Seek” for historical landmarks, and “Must See” for traditional performances.
Among the campaign’s main features are WOW Thailand Must Do Souvenir booths, offering exclusive Thai items only available through the promotion. Additionally, the first 10,000 registered participants can redeem unique deals, while every 10,000th visitor will receive a Lucky Number Package worth 35,000 THB. Visitors also have a chance to win a grand prize of 300,000 THB, with the winner announced on December 13.
To participate, travelers need to register on the campaign’s website. The campaign also includes welcoming activities at each airport, providing travelers with a culturally rich first impression upon arrival in Thailand.
The event was inaugurated by TAT Governor Thapanee Kiatphaibool, with support from senior officials at Suvarnabhumi Airport, the Immigration Bureau, and Thailand Privilege Card, underscoring the country’s commitment to creating memorable experiences for international visitors.
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